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Field notes from the team behind OTTO and Atlas Agent on running SEO, paid, content, and AI visibility from one agentic platform.
Any granular Google Ads data older than 37 months — hourly, daily, weekly breakdowns — is gone as of today. Not archived. Not paginated behind a paywall. Deleted. Live: June 1, 2026, across all accounts globally. What Changed Google now runs a tiered retention
June 15, 2026 — 14 days from today — Google Ads blocks all new legacy offline conversion import (OCI) adopters from the API. After March 2027, the legacy path ends for everyone. If your pipeline is GCLID-only CSV uploads or legacy UploadClickConversions API ca
As of June 1, 2026, your Meta Ads targeting settings are suggestions — not instructions. Andromeda — Meta's AI retrieval engine, hardware-deployed across NVIDIA Grace Hopper superchips — is now the default for all new campaigns globally. It does not honor manu
TikTok removed the "Custom Identity" option from Ads Manager on June 1, 2026. Advertisers who built campaigns behind anonymous brand names — no linked profile, no business verification — have until July to migrate or watch their active campaigns get paused aut
September 1, 2026: you cannot create new Dynamic Search Ads. September 30, 2026: every remaining DSA campaign is auto-migrated on Google's terms, not yours. You have 4 months. Use them. Announced at Google Marketing Live on May 20, 2026, the DSA sunset is the
34-58% CTR drops. 60% zero-click rate globally. 1 billion monthly users on AI Mode from day one. This is not an incremental update — Google I/O 2026 was a declaration that the ten blue links era is over. Live globally: May 19, 2026, concurrent with the May 202
40-80% traffic drops. 14-day rollout. Concurrent with the biggest search interface overhaul in Google's history. The May 2026 Broad Core Update is not a routine recalibration — it is Google's sharpest algorithmic statement yet on what "quality content" means i
22% ROAS improvement. 23.7x higher retrieval throughput. 291-523x faster filtering than CPU-based systems. On May 26, 2026, Meta deployed SilverTorch to its global ads fleet — and if you are still managing Meta campaigns the same way you were a week ago, you a
Most advertisers are still bidding on keywords to appear in Bing's sidebar. Microsoft just opened the door to a placement inside Copilot's conversational responses — where users are asking the actual buying questions. Open pilot launched: May 19, 2026, at the
May 19, 2026: if your Advantage+ Shopping or App campaigns were still using the legacy creation paths, they are now read-only or paused — and you did not choose that. This was the enforcement date Meta announced months in advance. The migration window closed.
Most performance teams are still running TikTok on a binary: either full automation (black box) or full manual (maximum overhead). TikTok World 2026 ended that choice. Announced: May 13-14, 2026. Global rollout: Q2 2026. Features are landing in accounts now. W
Creative fatigue kills performance campaigns. 30% CTR drop in week two. 60% by week four. Then the production cycle starts over. Symphony is TikTok's answer to that — and it went live globally on May 13, 2026, at TikTok World 2026. Availability: Symphony Creat
